Circles: evolving “The Power of We.”
Time for a refresh.
A year into “The Power of We,” brand awareness was significantly increasing, and we needed our consumers to move beyond that to understanding who we are: a partner in your health journey. The concept of “Circles” evolved from showcasing the relationship between caregiver and patient to telling the story of important circles in our lives—those who help us live our healthiest lives possible. The visual and verbal storytelling in these spots combine to bring the circles motif to live through “The Power of We.”
“The Power of We” believes in you.
It advocates for you; it completes your circle,
It makes sure you have
the strongest circle possible.
And with Intermountain Health in yours,
You’ll always have the care you need
To live the healthiest life possible.
That’s “The Power of We.”
“The Power of We” is all for one.
It’s all for you; It’s always there for you.
It completes your circle.
It says you’ve got a team
even when you’re out there alone.
And with Intermountain Health in your circle,
You’ll always have the care you need
To live the healthiest life possible.
That’s “The Power of We.”
“The Power of We” connects you.
It looks after you; it completes your circle,
And with Intermountain Health as a partner in yours,
You’ll always have the care you need
To live the healthiest life possible.
Because the stronger your circle,
The healthier your life will be.
That’s “The Power of We.”
Circles–without the visual cues
The power of excellent copywriting means your ads work across formats. The audio versions of “Circles” help you visualize the importance of your circle in “The Power of We.” In English and Spanish, these spots play on radio and streaming audio channels.